The InvestingPro Story · 2026

Built to empower, not to sell.

Most Indian financial platforms aren't built to help you. They're built to sell to you. That's the gap we're closing — independently, transparently, and eventually in every Indian language.

It started with frustration, not a business plan.

Like every Indian household, ours had its share of money confusion — relatives making policy decisions on a salesperson's word, friends choosing mutual funds because of a friend's friend, parents locking savings in products they didn't fully understand.

The math wasn't the problem. The math was knowable. What we noticed was something quieter: the answer wasn't missing — it was gatekept. Sales-first comparison sites with paid placements. “Methodology” hidden as a trade secret. Comparison engines that ranked products by who paid the most for the slot, not by who served the reader best.

But that wasn't the worst part.

The worst part was the language.

A 22-year-old in Visakhapatnam reads Telugu. A grandmother in Bhopal reads Hindi. A migrant worker in Bengaluru reads Kannada. Yet every quality money-advice site in India publishes only in English — leaving 90%+ of the country to navigate financial decisions through second-best translations or word-of-mouth from people just as lost.

“Financial literacy in your own language isn't a nice-to-have. It's a right.”

So we built InvestingPro.

A comparison platform where the math is published. Where the methodology lives at /methodology — not buried in a 30-page PDF. Where every product has a disclosed editorial weight, anchored to a real regulator (RBI for banking, SEBI for securities, IRDAI for insurance, AMFI for funds). Where affiliate commissions never move scores or rankings, and where editorial and commercial teams are separated by policy, not just by intention.

We're starting in English. But the real goal is for InvestingPro to be the most-trusted personal finance comparison platform in every Indian language. Hindi first. Telugu and Tamil close behind. Then the others.

What we believe

Four convictions that shape every page.

RESPECT

Money decisions deserve respect.

Your job, your savings, your retirement — these aren't background noise. They're the texture of your life.

TRANSPARENCY

Math should be public.

If we can't show our work, we shouldn't expect you to trust the answer. Methodology lives at /methodology, not in a 30-page PDF.

STRUCTURE

Independence is structural.

Affiliate revenue exists; it just has to be walled off from editorial. Policy, not intention.

ACCESS

Vernacular is a right.

Indians who think in Hindi, Telugu, Bengali, Kannada, Tamil deserve the same depth of financial advice as Indians who think in English.

What we're not (yet)

We're the index, not the trade.

We're not licensed. We're not a SEBI-registered investment advisor. We're not a stockbroker. We're not your financial planner.

We're a comparison + research platform — the index, not the trade.

If you need licensed advice, talk to a SEBI-registered investment advisor. If you need protection planning, talk to a licensed insurance agent. We help you walk into those conversations more informed than you walked out the last time.

Where we're going

One promise, in every Indian language.

In 12–24 months, we want to be the platform where every Indian — regardless of city, language, or starting knowledge — can make the next money decision with the same confidence as someone who studied finance.

  • A 22-year-old in Hyderabad compares 81 credit cards in 3 minutes and picks one they actually understand
  • A grandmother in Bhopal reads about mutual funds in Hindi and decides if SIP makes sense for her
  • A first-time founder in Vijayawada structures their CTC like they negotiated at a Fortune 500
  • An NRI in Dubai compares Indian FDs against gulf bank rates with full clarity, in their preferred language

That's the promise of “Money, Decoded.”

Read the receipts
How we make money
Read methodology
Editorial standards
Our editorial desks

Specialised by domain. Researched at source.

Every article is owned by the desk that covers its domain — Tax, Credit, Investment, Lending, Insurance, Banking, or general Editorial. Each desk fact-checks against RBI / SEBI / IRDAI / AMFI / CBDT primary sources before publishing.

Research & Analysis

InvestingPro Editorial Team

Our editorial team researches, writes, and fact-checks every article on InvestingPro. We cross-reference official sources including RBI circulars, SEBI guidelines, Income Tax Act provisions, and product issuer terms before publishing.

General financePersonal financeBudgeting
Tax Planning & Compliance

InvestingPro Tax Desk

Our tax desk specializes in Indian income tax planning — Section 80C, ITR filing, HRA exemption, old vs new regime analysis. All tax content is verified against the Income Tax Act and latest Finance Act amendments.

Tax planningITR filingSection 80C, HRA, capital gains
Credit & Banking Analysis

InvestingPro Credit Desk

Our credit team analyzes credit cards, CIBIL scores, and banking products. Every card review includes real reward rate calculations, fee-to-benefit analysis, and comparison with alternatives.

Credit cardsCIBIL scoreBanking products
Investment Research

InvestingPro Investment Desk

Our investment desk covers mutual funds, SIP, NPS, PPF, equities, and gold. Every guide includes real return calculations, risk ratings, and historical performance data sourced from AMFI, SEBI, and PFRDA.

Mutual fundsSIP, NPS, PPFStocks & gold
Loans & EMI Research

InvestingPro Lending Desk

Our lending desk covers home loans, personal loans, car loans, and EMI planning. All interest rate data is sourced from RBI MCLR/RLLR disclosures and bank websites, updated regularly.

Home loansPersonal loansCar loans, EMI planning
Insurance Analysis

InvestingPro Insurance Desk

Our insurance desk covers term life, health, car, and travel insurance. We compare real premiums, claim settlement ratios from IRDAI, and policy exclusions — not insurer marketing material.

Term & health insuranceCar insuranceClaim ratios
Banking & Deposits Research

InvestingPro Banking Desk

Our banking desk covers FD rates, savings accounts, RD, and digital banking. All interest rates are verified from bank websites and RBI data releases.

FD ratesSavings accountsRD & digital banking
Cofounder & Editor

Shivpriya

Shivpriya cofounded InvestingPro to bring research-first personal finance content to Indian readers. She writes the general explainers — money basics, first-salary planning, budgeting — while the product desks handle catalogue work.

Personal financeBudgetingFirst-salary planning

Read each desk's full charter →

Co-Founder

Priyanka

Co-Founder & Head of Editorial

Priyanka co-founded InvestingPro after years of watching well-meaning Indian families lock away their savings in products they didn't fully understand — often on the word of a salesperson with a quota. She leads editorial, methodology, and the long-running mission to make every InvestingPro page readable in every major Indian language.

Reach the team at contact@investingpro.in.

Independence note: InvestingPro.in is an independent platform owned and operated in India. It is not affiliated with, endorsed by, or associated in any way with Investing.com, InvestingPro™ by Investing.com, or any of their parent companies, subsidiaries, or affiliates. All trademarks belong to their respective owners.

No paid rankings
Methodology disclosed
SEBI-compliant
228+ researched articles